#78965 Broker CE Supervising Licensees

Service Description

Service Description Supervising Licensees Best Practices for Broker Success Course Number: #78965 Duration: 3 Hours Course Description: This 3-hour continuing education course, approved as Course #77916, is designed specifically for Georgia real estate brokers to provide a comprehensive understanding of the advertising regulations outlined in GREC Rule 520-1-.09, with a special focus on internet advertising. As the industry continues to embrace digital platforms, brokers must be equipped not only to advertise compliantly but also to train and supervise their affiliated licensees effectively. The course begins by covering the foundational requirement of securing written permission from property owners or authorized agents prior to advertising any real estate. It further explains the disclosure requirements for advertising properties listed with another firm and explores the nuances of internet advertising—ensuring that brokers understand how to remain compliant in all online spaces, from websites to social media platforms and limited-character formats. Participants will explore mandatory disclosure practices for digital marketing, such as including the firm’s registered name and telephone number on every viewable webpage. Real-world examples, case studies, and best practices will be used to address compliance in character-limited environments and on third-party sites. Brokers will also learn how to establish internal procedures to regularly update or remove outdated content and understand the extent of their responsibility for content within their control versus that maintained by others. By the end of the course, brokers will be better prepared to develop internal policies, supervise their licensees’ advertising efforts, and reduce risk through proactive education and compliance. Key Topics Include: Legal requirements for written permission to advertise Disclosure rules when advertising another firm’s listings GREC standards for internet advertising Viewable webpage compliance requirements Advertising on limited-character platforms (texts, social media, etc.) Proper linking to compliant displays on third-party sites Handling outdated content and managing advertising responsibility This course empowers brokers to lead with confidence in the digital marketing landscape, ensuring their firms and licensees stay aligned with Georgia’s advertising regulations and ethical standards.