#78964 Broker CE Training Licensees

Service Description

Course Overview: This course is designed for real estate brokers in Georgia to provide an in-depth understanding of the state's advertising rules as outlined in Rule 520-1-.09. The course focuses on training licensees to ensure compliance with advertising regulations, emphasizing the importance of avoiding misleading advertising, proper supervision of affiliated licensees, and correct use of firm names and telephone numbers in advertisements. Participants will learn the key aspects of these rules and how to implement them effectively within their teams. Learning Objectives: Understand the prohibition against misleading or inaccurate advertising and the steps to take if such advertising is identified. Recognize the requirement for all advertising by associate brokers, salespersons, and community association managers to be under the direct supervision of their broker and in the name of their firm. Comprehend the specific requirements for including firm names and telephone numbers in advertising, ensuring compliance with the rule's provisions. Learn how to structure advertisements to highlight the firm’s name and contact information appropriately. Develop procedures for monitoring and supervising advertising efforts by affiliated licensees to maintain compliance. Equip licensees with the knowledge and tools to adhere to Georgia's advertising regulations, thereby enhancing their professionalism and compliance in real estate transactions. Key Topics: Misleading Advertising: Prohibition of misleading or inaccurate advertising. Steps to stop non-compliant advertising immediately. Case studies of common advertising pitfalls. Advertising by Affiliated Licensees: Requirements for direct supervision of advertising by brokers. Ensuring all advertisements are in the name of the firm. Best practices for supervising and reviewing advertisements. Firm Names and Telephone Numbers in Advertising: Inclusion of the firm’s registered name and telephone number in advertisements. Ensuring the firm’s name and contact details are more prominent than those of affiliated licensees. Structuring block advertisements in compliance with the rules. Practical examples and compliance strategies. Teaching Methods: Interactive lectures Case studies Group discussions Practical exercises Q&A sessions